Digital Marketing for Small Business: easy mistakes to avoid

2017-12-20T09:54:22+00:00 By |Digital Marketing, Online Marketing|

Digital marketing for small business can be a daunting task, particularly with lingo like keywords, linking strategies, retargeting and acronyms like SEO, SEM, PPC, PPI, thrown around like lollies at Halloween! It doesn't have to be complicated and nor does it have to be intimidating. To help you with your digital marketing for small [...]

How to develop an online marketing strategy

2017-11-08T12:42:43+00:00 By |Digital Marketing Strategy, Online Marketing|

What is an online marketing strategy? Basically, an online marketing strategy is determining how you will achieve your marketing goals.  People sometimes confuse strategy with tactics.  However, there is a clear difference.  The best way to understand that difference is to think of strategy as planning while tactics are the actions taken as dictated by [...]

Latest Website Design Projects:

2017-04-11T21:17:29+00:00 By |Website Design|

Recent website designs: Below are two of our recent website design projects for small business customers in Cairns and Sydney. Website design for Sarah Jane Pilates Studio: Sarah Jane Pilates Studio offers a space where you can solely focus on aligning yourself through Pilates. It is the only Pilates Studio in Cairns that specialises in Pilates only [...]

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8 Elements of Effective Website Design

2017-04-11T21:17:29+00:00 By |Marketing, Small Businesses, Website|

Effective website design is not just about creating a beautiful site.   When you invest in a website for your business it is there 24hrs a day, 7 days a week representing your business. A visually engaging website is great, but you also want a functional website that let's your potential customers know they are in [...]

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How Is Your Website Strategy Going?

2017-04-11T21:17:29+00:00 By |Marketing, Small Businesses|

A website strategy can be easily overlooked by small business but is an essential part of your marketing plan. When you are a small business it is easy to let some tasks lag behind, but an out of date web presence can de-value your website presence and be vulnerable to hacking.  Your web presence (including: website, [...]

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2014: Trends in Social Media for Small Business

2017-04-11T21:17:29+00:00 By |Marketing Tips, Small Businesses|

There are three main trends in Social Media that continue to be a focus in 2014: Continued diversification and specialisation of social networking sites.  This presents a continuing challenge for small business owners trying to keep up with social media trends and also the tools and technologies that can help them. Content marketing.  As blogs, [...]

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What is a Content Management System (CMS)?

2017-04-11T21:17:29+00:00 By |Website|

A content management system (CMS) is software that allows publishing, editing and management of content (as well as maintenance) from a central interface. It stores and organises the files you store on your website (website pages are each their own file, as are any images that are displayed on them) which is very important because today's websites are often [...]

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