Marketing can be a complex and difficult field, especially if you are just starting out. Here are six tips to help you begin successfully marketing your business.
Know your ideal customer
You can’t build a good marketing strategy without knowing who you’re selling to. Take the time to research your business and products/services. Who are your competitors having success marketing to? Who is most likely to buy your products/services?
You can visit forums and blogs where potential customers hang out. Or you can survey established customers or visit social media. Do what ever you can to get a good idea of the needs and wants of customers and potential customers. This will give you a good understanding of who to promote to and what language to use.
Develop a strategy
Develop a strategy based on who your ideal customer is and how the products or services you provide can outmatch the competition in servicing that customer.
If you can do this, you have a good chance of building a reputation.
Keep it simple
Don’t establish a complex set of objectives. If you find yourself adding up all the things you want to accomplish into a big pile, the best thing to do is to break it up by related items and engage in different campaigns at different times. Do only one campaign at a time and always go for where the highest payoff is first. You can determine what campaign to do first by determining where you want to be in a year’s time.
Focus on conversions
While getting traffic is important, conversions are what keep your business alive. So work on improving your conversion rate, even while you’re getting traffic in hand.
Delegate the busy work
Startups and small businesses don’t always have the resources, and entrepreneurs often find themselves stuck in the “do it yourself” mode. This may be unavoidable it first, but bear in mind that do it yourself slows things down. Whenever possible bring in outside help to handle the day to day details that marketing requires.
This is perhaps the most important tip of all. Document your goals and don’t get distracted by the joys of social media or the many work related demands on your time. Set aside time for marketing or delegate if you have to. If you can afford it, hire a marketing consultant. Do whatever it takes because ultimately marketing is what will build the future of your business.