Ranking well in search engines allows your website to be found more easily by potential customers.
Search engine optimisation is not a magical spell that can only be weaved by masters of the dark arts!!!
There are basic ‘best practises’ that any small business can implement. If done well and consistently your business will reap the benefits.
That is where our SEO Audits come in. They are designed to help small business owners understand search engine optimisation and how it is (or currently isn’t) working for your marketing efforts.
We combine our SEO audits with a mentoring session so that we can sit down with you and explain how to get search engine optimisation right for your small business website.
Search engine optimisation can be likened to weeding… it gives you immense satisfaction to see your garden weed free (or on the first page of Google), but it is an ongoing job.
We understand that for small business owners, being an SEO expert and webmaster is not necessarily another skill you want (or need) to add to your repertoire which is why we offer the SEO Audit and mentoring session.
Success in SEO is dependent on understanding the most important SEO ranking factors which give you the best position and then working hard to perform better than competitors. – Smart Insights
What is an SEO Audit?
The SEO Audit is a report that shows you how your website is performing in search engines currently and how it can be improved.
Once complete, our mentoring session with you explains the results (in plain English!) and how you can prioritise different action points to improve your website’s search engine visibility.
The SEO Audit and mentoring session will also give you a better understanding of how to manage your website and add content that will improve your search engine optimisation.
If your website doesn’t seem to get much traffic or you are looking to improve your sales on your website – this could be the boost you need to benefit from ongoing website visitors from Google.
What are the main advantages of SEO for marketing?
The main benefits of search engine optimisation are:
1. Get the visitors you want to your website (aka potential customers). If SEO hasn’t been a part of your website content considerations, you may be surprised what your website is ranking well for… and it may be completely irrelevant to your business. One of the key objectives of search engine optimisation is to get your website found by people that are searching the web for what you offer.
2. Low cost. There is not cost associated with ranking well in Google organic search engines, other than the effort to get your there.