Digital Marketing for Small Business: easy mistakes to avoid

2017-11-08T18:34:44+00:00 By |Digital Marketing, Online Marketing|

Digital marketing for small business can be a daunting task, particularly with lingo like keywords, linking strategies, retargeting and acronyms like SEO, SEM, PPC, PPI, thrown around like lollies at Halloween! It doesn't have to be complicated and nor does it have to be intimidating. To help you with your digital marketing for small [...]

How to develop an online marketing strategy

2017-11-08T12:42:43+00:00 By |Digital Marketing Strategy, Online Marketing|

What is an online marketing strategy? Basically, an online marketing strategy is determining how you will achieve your marketing goals.  People sometimes confuse strategy with tactics.  However, there is a clear difference.  The best way to understand that difference is to think of strategy as planning while tactics are the actions taken as dictated by [...]

What is Responsive Web Design?

2017-05-25T12:11:09+00:00 By |Online Marketing, Website, Website Design|

Responsive web design means that whether you view your website, or newsletter on a computer, mobile phone or table it should be easy for your customer to read, navigate and ultimately either buy or contact you from. Responsive web design is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy [...]

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