How to develop an online marketing strategy

2017-11-08T12:42:43+00:00 By |Digital Marketing Strategy, Online Marketing|

What is an online marketing strategy? Basically, an online marketing strategy is determining how you will achieve your marketing goals.  People sometimes confuse strategy with tactics.  However, there is a clear difference.  The best way to understand that difference is to think of strategy as planning while tactics are the actions taken as dictated by [...]

How Digital Marketing Objectives Can Help Your Small Business Website

2017-04-11T21:17:28+00:00 By |Digital Marketing Strategy, Small Businesses|

5 Tips for Using Digital Marketing Objectives to Improve your Small Business Marketing: As a small business you make an investment in your website and online presence. Digital marketing objectives can help to focus your efforts and avoid spending time and resources on the wrong areas.  They are also an important part of your digital marketing [...]

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