Having a website has become a business necessity. And yet just having a website isn’t enough. It’s a great big Internet with millions of websites and it’s very easy to get lost in the crowd. That’s why Internet marketing is an integral part of online success. Here are six tips that will help you get started.
Convey a professional image.
Professionalism is the first step in generating trust and credibility. While you want your site to be slightly unique in its layout and imagery, it should not stray too far from what is normally accepted in your business. For example, different businesses are associated with different colours. You wouldn’t use harsh or metallic colours for a wedding organising business and law firms tend toward solid colours, mostly blues, whites and greens. This doesn’t mean you must copy established sites, but you should study them to get a good idea of what is considered professional in your area of business. Check out our 10 essential tips for small business websites.
Provide quality content.
Give your visitors something in exchange for their visit. The information you provide should be helpful and answer the most common questions right up front. There should also be a way for visitors to easily get more complex questions answered. Yes, you are doing selling and yes you will need at least one call to action on every page. But, remember that search engines are looking for informative content.
Consider pay-per-click advertising.
Pay-per-click is a good way to end up at the top of the page, but it is not something you should do if you have a limited advertising budget. If you do decide to use pay-per-click, then you should plan ahead and set aside money you won’t need for anything else.
Optimise on site copy for SEO
While it’s true that search engines are now emphasising quality content, the use of keywords is still viable and important. Also, as content has become more important for SEO, you should make sure that your titles and tags directly reflect the content on the page. Our handy SEO checklist for small business can help you assess your existing site.
Write a blog
There was a time when all you needed was a sales page and a squeeze page, not any more. The Internet has become the goto place for information and it is far more likely that today’s visitor is looking for information rather than a product. Of course, the products or services you offer are the final destination, but it’s important to lead with information. A blog is a good way to draw potential customers.
Don’t forget social media
Social media is the best way to build a relationship with your customer base and a very good way to get new customers through referrals. The problem is that most entrepreneurs don’t really understand social media or how to build social media relationships. This is where a good bit of study or hiring a social media marketing company becomes necessary.
The above tips will help you move forward and achieve online marketing success. It may take work and commitment, but it’s worth it.
Digital marketing for small business can be a daunting task, particularly with lingo like keywords, linking strategies, retargeting and acronyms like SEO, SEM, PPC, PPI, thrown around like lollies at Halloween! It doesn't have [...]