Christmas Digital Marketing Tips
Christmas is coming. It is that time of year as a small business owner that you are thinking of your Christmas digital marketing and how you can ensure that you have everything in place for your Christmas marketing. September has slid past, October too and suddenly we are mid-November and it is action time!
So how and where do you start? Firstly, what are your aims this holiday season?
- Prepare for 2016 so that when you get back from your Christmas break you are ready to hit the ground running.
- Sell gift certificates and vouchers?
- Promote your products online as Christmas Gifts?
What do you want to achieve over the next 6 weeks? Set your goal, set it early and start your planning!
Planning your Christmas Marketing Campaign
1. Start planning early. Halloween is the marker for when supermarkets and shopping centres switch over from pumpkins to holly.
- Do you want to create special offers or gift packs?
- Have you got gift certificates you want to promote?
- What’s is your Christmas marketing budget?
- Prepare Christmas marketing materials – themed social media images, email marketing campaigns, social media advertising…
- Consider your different demographics… will you have separate campaigns for each?
- Do your suppliers give you a headstart by providing Christmas gift packs and promotional materials?
2. Create a Christmas marketing schedule and include each element of your campaign (you may want to continue it into the New Year so that you aren’t working over Christmas!
- List every task with a deadline and allocate time for graphic designers, design review, your website designer to get teir work done.
- Plan backwards starting with your delivery or ‘go-live’ date in mind – or perhaps even the the Christmas cut-off (will you be selling up to midnight Christmas Eve or is there a delivery deadline?)
- Create your Christmas branded imagery for social media, your website, advertising, etc. There are loads low-cost graphic download sites if you’re not a designer, for example Canva or Fotolia. Store all your graphics elements carefully as some you will be able re-use next year.
4. Make sure your website is ready for promotional codes or offers. For instance, if you use QR codes. These Codes can be used on your printed, outdoor and in store publicity, linking potential customers straight to your website or social networks for special seasonal offers. You can also have gift vouchers setup to be purchased and emailed automatically, a great time-saver in the busy Christmas season.
5. Ensure you measure ROI. Have Google Analytics and other tracking mechanisms in place so you can measure and analyse what worked, what didn’t and do more of the first!
6) As a bonus sneaky tip… have a look at some of your competitors social media images from Christmas last year… what did they do? What had the most engagement (comments, likes, shares)? When did they post what?
Did you know:
On Facebook, there are more posts, shares, and comments during the Christmas holidays than any other time of year and each year more people are using mobile devices to shop online, access website and find deals and gift ideas BEFORE they head to the shops or even instead of! If you are using Facebook adverts, make sure you have them optimised for mobile as well as desktop!!